ADVERTISING | roxane

CREATIVE ADVERTISING - PRINT, ONLINE AND SOCIAL

Throughout the years, I've collected a smattering of advertising samples from my previous work. I started in the digital space and slowely worked my way to TV commercials, newspaper, magazine, viral campaigns and even iPhone apps.

Hilton Garden Inn campaign

At Hilton Garden Inn, I was responsible for leading all of the digital brand efforts across 14 countries. Here’s a sample of our domestic campaign that performed wonderfully due to the bright colors and attractive icon-like imagery.

Homewood Military Campaign

Homewood Suites was the first brand to market towards the military audience within Hilton Worldwide. I’m very proud of the magazine ads above, but also check-out the behind-the-scenes look in the video section. They both show the passion behind the subject matter.

Embassy Suites - EFAR Campaign

In 2006, Embassy Suites launched the ‘Everything for a Reason’ campaign that utilized quirky humor and bright circles. I was responsible for all of the digital elements that included standard banners, site takeovers and interactive rich media units. Also check out the TV commercial in the video section that I helped create.

Bizwords App- a geolocation word game

Bizwords was an iPhone/IPad app I launched that allowed users to track the buzzwords and acronyms they hear at work (and at play), and to participate and coin new ones along the way. It’s a combination of a living dictionary with a light game-like experience aimed at business travelers, but open enough that anyone can have fun with it. Ask me more!

International marketing

TBD

Promotions, packages and contests

When it comes to promotions, sweepstakes, contests and packages, I’m very familiar with the details involved - above is a small sampling of all those I built. From working with movie studios to the customer service back-end, I know the ins and outs. Some performed tremendously and others not as much – but I’ve learned throughout and know how to gauge success. Feel free to ask and I’ll tell you more!

Home2 Branding

It’s a cool thing to grow a brand from the ground up. I was hired on at Home2 Suites the year after it launched and was able to truly make an impact branding the hotel from the inside and out. From custom collateral to mobile sites, I was given the task to get us noticed. Above is just a tiny sample of everything created.

Flash Banners

TBD